In India’s booming real estate sector, digital ads have become a must for builders, brokers, and property listing portals. But many real estate businesses still ask: Which works better in 2025 — Facebook Ads or Google Ads?
Both platforms bring huge potential, but their strategies, costs, and returns can vary a lot. In this guide, we’ll break down the key differences, benefits, and best use cases so you can decide where to invest your ad budget wisely.
How Google Ads & Facebook Ads Work for Real Estate
First, let’s get the basics clear.
Google Ads works on intent-based marketing — your ads appear when people actively search for property-related keywords like “2BHK flat in Gurgaon” or “buy luxury villa in Goa.” This means you reach warm leads who are ready to enquire or buy.
Facebook Ads, on the other hand, is about audience-based marketing. Here, you reach users based on their interests, demographics, location, or online behavior. People may not be searching for a house right now, but clever targeting can generate awareness and capture interest early.
If you want a deeper dive into Facebook strategy, check out our detailed blog on Facebook Marketing: Strategies and Tactics.
Key Differences to Know in 2025
Targeting Local Buyers and Investors
In India’s real estate market, local targeting is crucial.
Google Ads lets you target specific cities, pin codes, and even radius targeting. So if you’re selling a new apartment project in Pune, your ads only appear to people searching in that region.
Facebook Ads also offers precise geo-targeting plus advanced audience layering — you can show ads to people who live in certain areas, recently visited, or are likely to move.
Ad Formats & Best Placements for Real Estate
Real estate visuals sell dreams — so ad formats matter.
On Facebook, you can run image carousels, video walkthroughs, reels, or lead form ads. These formats are highly engaging and mobile-friendly.
Google Ads offers search ads, display banners on property blogs, and YouTube video ads. Search ads help generate high-intent leads, while display ads help retarget visitors who checked your site but didn’t enquire.
Pro tip: Combining both platforms with retargeting works wonders!
Cost Per Lead & ROI: What Real Estate Agents Should Expect
Facebook Ads usually have a lower cost per click (CPC) and cost per lead (CPL) compared to Google in India. This is because Facebook targets broad audiences who may be in the early stage of the buying journey.
Google Ads might cost more per click but delivers higher-quality, intent-driven leads — buyers searching online are more likely to convert faster.
For context, many Indian real estate agents see Facebook CPLs around ₹50–₹300, while Google’s CPLs can range from ₹200–₹700 depending on the city and competition.
Performance Metrics: Leads, Site Visits & Conversions
When comparing ROI, look beyond clicks — track leads, site visits, virtual tours booked, and final conversions.
Facebook is excellent for driving high volume top-of-funnel traffic and lead generation campaigns. Google Ads brings more qualified traffic with higher intent, which often converts better if your website and sales team are ready.
👉 Want to understand the benefits of Google Ads better? Don’t miss our guide on Google Ads Cost & Benefits.
Which Platform is Better for Real Estate in India? (Use Cases)
For Builders & Property Developers
Builders launching new residential or commercial projects should combine Google Search Ads for immediate buyer intent and Facebook Ads for branding and demand generation.
For Real Estate Agents & Brokers
Individual brokers or small agencies can start with Facebook Ads for cheaper lead generation and retargeting. But adding Google Ads ensures you don’t miss buyers who are actively searching.
For Property Portals & Listing Websites
Property portals like Indiamart Real Estate or MagicBricks benefit the most from Google Ads to capture high search volume plus Facebook Ads to nurture potential buyers with dynamic remarketing.
Real Estate Ad Spend Trends in India (2024–2025)
In 2025, Indian real estate players are projected to increase their digital ad spends by 25–30% over last year, with a bigger chunk moving to video ads on Facebook and YouTube.
Average CPCs for Google Search remain competitive for keywords like “buy flat in Bangalore”, but smart targeting and negative keyword filters can help lower costs.
Which Platform Should Real Estate Businesses Choose in 2025?
In 2025, the smartest real estate brands in India won’t choose either-or — they’ll run Google Ads AND Facebook Ads together, creating a strong digital funnel that targets buyers at every stage.
Want to build an ROI-focused ad strategy for your real estate business?
Talk to Reu Ads — our experts can help you plan, launch, and scale property campaigns that get real results.
Need more marketing ideas for your real estate or other business? Read our Facebook Marketing blog and explore Google Ads Cost & Benefits to get started!
FAQs About Running Google & Facebook Ads for Real Estate in India
Which is better for real estate leads: Google Ads or Facebook Ads?
It depends on your goal. Google is better for high-intent search traffic; Facebook is better for broad reach and awareness.
Are Facebook real estate ads cheaper than Google Ads in India?
Typically, yes. Facebook CPCs and CPLs are usually lower, but the leads may require more nurturing.
Can I run both platforms together for better results?
Absolutely! Many real estate businesses see the best ROI when they combine Google’s intent-driven ads with Facebook’s audience reach.
How do I track ROI for property ads?
Set up conversion tracking on your landing pages. Monitor metrics like cost per enquiry, site visits, calls, and closed deals.
