150+ Business Setup Leads Monthly via Google Ads

150+ Business Setup Leads Monthly via Google Ads 

Client: 
A UAE-based company formation consultancy offering business setup, trade license, and visa assistance services for expats and local entrepreneurs. 

Objective: 
To generate qualified leads every month for company registration and related visa services while maintaining a competitive cost per lead. 

Strategy: 

• Developed highly targeted Google Search campaigns aimed at entrepreneurs actively searching for “Dubai company setup”, “UAE business license”, and similar high-intent queries. 

• Highlighted key benefits in ad copy, such as 100% foreign ownership, low-cost license options, and free consultation to boost click-through rates. 

• Implemented audience exclusions and negative keyword lists to filter out irrelevant traffic. 

• Monitored daily search terms and adjusted bids for best-performing keywords. 

• Continuously tested ad extensions like callouts, sitelinks, and structured snippets to improve visibility. 

Results: 
150+ qualified leads generated monthly through targeted Google Ads. 
Cost per lead dropped by over 53% — from AED 28 (₹630) to AED 13 (₹292) with constant optimization. 
ROAS achieved ~3.7x, with high-value enquiries turning into consultations. 
Improved overall lead quality by refining targeting and keyword intent. 

Key Takeaway: 
Smart targeting, persuasive ad messaging, and daily budget tweaks delivered a steady flow of affordable, high-quality leads for UAE company formation — helping the client maintain a full pipeline of new business enquiries. 

 

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