500+ Education Course Leads Monthly via Google Ads

Client: 
A Kerala-based training institute specializing in nurse exam coaching for DHA, HAAD, MOH, and Prometric licensing tests for overseas healthcare jobs. 

Objective: 
To drive high-volume sign-ups for coaching programs by reaching qualified nursing professionals actively searching for licensing exam training. 

Strategy: 

• Launched tightly focused Google Search campaigns targeting high-intent keywords like “DHA exam coaching Kerala”, “Prometric coaching for nurses”, and “MOH training center near me”. 

• Used geo-targeting to reach nurses in Kerala with 2–5 years of experience, especially in urban clusters and nursing college towns. 

• Created compelling ad copy highlighting fast-track batches, 100% pass support, and affordable course fees to maximize CTR. 

• Designed mobile-first landing pages with quick enquiry forms and clear course details. 

• Ran ads during early mornings and evenings, aligning with nurses’ shift schedules to boost conversions. 

Results: 
500+ course enquiries every month from qualified nurses. 
Cost per click dropped from ₹30 to ₹8, driving more traffic for the same budget. 
Conversion rate reached ~14%, with leads turning into confirmed sign-ups. 
Achieved a strong ROAS of 4.5x, making the campaign highly profitable for the institute. Majority of leads came from mobile search traffic and WhatsApp follow-ups. 

Key Takeaway: 
Precision targeting + clear messaging + optimized timing = a steady pipeline of enrollments for overseas nurse licensing coaching — month after month.