Radiology & Diagnostic Center – Google Ads
Industry: Healthcare / Radiology
Location: Dubai & Sharjah
Platform: Google Search + Display Ads
Duration: 2 months
About the Client
A leading multi-location diagnostic center in Dubai & Sharjah, offering MRI scans, CT scans, full-body health packages, and specialized checkups. The client wanted to boost bookings for high-value scans during a slow season and reduce their cost per lead.
The Challenge
The center had a good reputation but struggled to generate consistent scan bookings through their old ads. Previous campaigns were draining budgets with generic clicks and low conversion rates. They needed a partner who could deliver real patients, not just traffic.
Our Strategy
- Launched hyper-local Google Search Ads targeting people searching for MRI, CT, and health packages within a 15 km radius of each branch.
- Designed festive offer ads (e.g., Ramadan Health Packages, Women’s Day scans) to create urgency.
- Ran Display Retargeting Ads for visitors who browsed the website but didn’t book.
- Optimized landing pages for faster mobile bookings and easy WhatsApp contact.
- Monitored search terms daily to eliminate irrelevant clicks and improve ROI.
Execution Highlights
- Average daily spend: AED 250/day
- Focused ads during peak search times: early mornings & evenings
- Custom ad extensions: location maps, click-to-call, appointment booking link
- Regular A/B tests on ad headlines & descriptions to find winning combinations
The Results
- Bookings doubled within 2 months — 2.3x increase compared to previous period
- CTR: 6.2% (well above industry average)
- CPL: dropped from AED 18 to AED 6
- ROAS: 5.1x — every dirham spent brought 5x back in scan revenue
- Conversion Rate: 15% — from search click to confirmed appointment
Key Takeaways
A laser-focused local strategy, special day offers, and continuous optimization turned a low-performing campaign into a high-volume, high-ROI booking machine — with real, trackable patient appointments.
Ready to Get Results Like This?
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