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Search Engine Optimisation Content Writer

Job Summary:

We are looking for a talented and experienced SEO Content Writer to join our team and contribute to our digital marketing efforts. As an SEO Content Writer, you will be responsible for creating high-quality, keyword-optimized content that improves our website’s search engine rankings and engages our target audience. You will work closely with our marketing and content teams to develop and execute effective content strategies.


  • Research and analyze industry trends and competitive landscapes to identify target keywords and content opportunities.
  • Write and edit engaging, informative, and SEO-friendly content for web pages, blog posts, articles, and other digital marketing materials.
  • Optimize existing content to improve search engine rankings and user experience.
  • Conduct keyword research to identify relevant long-tail and short-tail keywords for content optimization.
  • Collaborate with the marketing team to ensure content aligns with the overall SEO and marketing strategy.
  • Stay up-to-date with SEO best practices, algorithm updates, and industry trends to adapt content strategies accordingly.
  • Monitor website performance using SEO tools and analytics to track keyword rankings, organic traffic, and conversion rates.
  • Contribute to the development of on-page and off-page SEO strategies to improve the website’s visibility and authority.
  • Keep content fresh and relevant by regularly updating and repurposing existing content.
  • Proofread and edit content to maintain high quality and accuracy standards.
  • Contribute to content planning, brainstorming, and strategy discussions.


  • Bachelor’s degree in English, Journalism, Marketing, or a related field. (Relevant experience can be considered in lieu of a degree.)
  • Proven experience as an SEO Content Writer or similar role in the digital marketing field.
  • Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Proficiency in using SEO tools such as Google Analytics, Google Search Console, and keyword research tools.
  • Familiarity with content management systems (CMS) like WordPress or Drupal.
  • Ability to work independently and as part of a team, with good communication and collaboration skills.
  • Knowledge of HTML, CSS, and basic technical SEO concepts is a plus.
  • A portfolio of published articles or web content showcasing your writing and SEO skills.
  • Ability to meet deadlines and manage multiple projects simultaneously.
  • A proactive and analytical mindset with a commitment to continuous improvement and learning.
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